Dallas, Tex. — Texas Instruments Inc. has demonstrated the industry's first application processor to playback 720p high-definition (HD) video for high-end mobile phones. Announced at 3GSM World Congress, the OMAP3430 solution is also said to be the first application processor to integrate the newly-defined OpenGL ES 2.0 graphic standard for "life-like" 3D graphics to the handset that is comparable to handheld gaming devices.
With support for up to 720p HD-video playback (1280x720 pixels), the OMAP3430 application processor gives consumers direct access to personal video content stored in high-definition formats, said the company. This means users can transfer and view HD-video content on the mobile handset or connect the handset to a projector or large screen TV for greater viewing flexibility.
In addition, the OMAP3430 processor embeds Imagination Technologies' PowerVR SGX graphics core, making it the first applications processor to support Open GL ES 2.0 and OpenVG. This also enables dynamic images in the mobile gaming environment with "smart pixel" technology offered via OpenGL ES 2.0, which provides "life-like" facial features, advanced reflection effects and multi-textured backgrounds in mobile games.
The OMAP3430 processor embeds the ARM Cortex-A8 processor, which helps to provide a balanced system of 3D graphics and laptop-like performance in a mobile environment. The ARM Corttex-A8 processor also improves application performance for high-level operating system and productivity tools in addition to mobile gaming. Click the link for more information about the OMAP 3 Platform for gaming applications.
TI also introduced two new additions to its OMAP 3 processor family for multimedia functionality in smartphones. The OMAP3410 and OMAP3420 processors will allow handset manufacturers to scale their product offerings to address a range of performance levels and price points from premium multimedia to feature-rich smartphones. The OMAP 3 product family remains fully software compatible with the OMAP2430, providing an easy migration path for the development of future handsets.
Availability: OMAP3430 processor samples are available now. The OMAP3410 and OMAP3420 processors will sample by the end of 2007.
Datasheets: Click the links for the OMAP3430 datasheet, OMAP3410 and OMAP3420 datasheets.
Texas Instruments, 1-800-336-5236, www.ti.com
